In 2006, ASL created Amazing Latino S.L. dedicated to the development of the immigrant market in Spain in the areas of sports and entertainment (www.amazinglatino.com).

Today, Amazing Latino is not only one of the leading developers of events in this space but has successfully penetrated the agency market in this business by providing blue chip Spanish companies with extensive advertising programs for reaching the immigrant community in Spain.

In April, 2007 Amazing Latino was awarded ?The Best Company of Recent Creation in the Immigrant Community? prize by Intereconomia and the Comunidad de Madrid.